Vision Flooring — Tracking Audit

Website: visionflooringaz.com | Audit Date: April 9, 2026 | Updated: April 10, 2026 | Contact: Shane Levinson

Tracking Score

12 / 12

Active Elements

Missing / Broken

Monthly Spend

$38.4K

Phone Numbers

Primary Business Number

Number	Type	Found On	Status
(480) 558-9777	Main business line	Website header, click-to-call	Active

CallRail Dynamic Number Insertion (DNI)

Detail	Value
CallRail Company ID	`446974785`
Swap Script	`callrail.com/companies/446974785/b1c5f152f23187ae19d7/12/swap.js`
Status	Active — Dynamic Number Swapping Enabled

CallRail is actively swapping the display number based on traffic source. This enables call attribution for Google Ads, Bing, Facebook, and organic channels.

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-5ZW8C9J7 — installed and firing
Google Tag: GT-TWTDS24 — configured via Site Kit
Cross-domain linker set for www.visionflooringaz.com

Google Ads

Google Ads tag: AW-10937683790 — firing via gtag
Account 1: 676-286-1660 (Vision Flooring — Search)
Account 2: 923-965-6988 (Shane — LSA)
Enhanced Conversions configured in GTM container
Remarketing tag deployed via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-ZDFDK0CZTS — active via GTM container
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-5ZW8C9J7 container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration (Tag #3)	Verified
`generate_lead`	Thank-you page + form_submit_success	GA4 Lead Generation Event (Tag #19)	Verified
`phone_click`	Click on `tel:` link	GA4 Phone Click Event (Tag #16)	Verified
`form_submit_success`	WPForms AJAX submit + form handler	Form Submission Handler (Tag #42)	Verified
`link_click`	Auto link click listener	Link Click Listeners (Tags #43–45)	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-ZDFDK0CZTS`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-5ZW8C9J7`
GA4 config tag present in GTM	Confirmed	Tag #3: `__googtag` with `G-ZDFDK0CZTS`
Conversion events wired	3 custom events	`generate_lead`, `phone_click`, `form_submit_success`

GA4 property is live and accepting data. To confirm event volume in the last 48 hours, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Bing / Microsoft Ads UET

Bing UET tag deployed via GTM container
Conversion tracking configured

Meta (Facebook) Pixel

Pixel ID: 494132858900236 — installed and tracking PageView
OpenBridge enabled for server-side bridging
Ad account on file: act_1087450355871743 — not wired into automated scorecard sync

CallRail

Company ID: 446974785
Dynamic Number Insertion (DNI) swap script active
CallRail API not configured for automated reporting — leads entered manually

Forms

WPForms installed — AJAX submission enabled
Form submission tracking configured in GTM container

Other Elements

Google Site Kit plugin active (managing gtag deployment)
Schema markup: Organization, WebSite, WebPage, BreadcrumbList, SearchAction
WordPress site with standard SEO structure

Resolved Since Initial Audit

Previously Missing — Now Active

GA4 — Measurement ID G-ZDFDK0CZTS now active via GTM
Enhanced Conversions — Configured in GTM container
Bing UET — Tag deployed via GTM
Google Ads Remarketing — Tag deployed via GTM
Form Submission Tracking — Configured in GTM container
Google Search Console — Verified via DNS (2 verification records)

Google Search Console

GSC — Verified via DNS

DNS TXT record: google-site-verification=Nl8O_H-tRZEMTBube-AYl3dBvvmMqQp4ovVUpNNFTWY
DNS TXT record: google-site-verification=v0M1O8LlKVP-MkxfSffz2Dtmecow-7aujbkS5UWrapc
GSC not yet connected to our automated reporting pipeline

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-5ZW8C9J7`	Installed	-
Google Tag	`GT-TWTDS24`	Installed	-
Google Ads Tag	`AW-10937683790`	Installed	-
Google Ads Enhanced Conversions	Configured in GTM	Active	-
Google Ads Remarketing	Deployed via GTM	Active	-
Google Analytics (GA4)	`G-ZDFDK0CZTS`	Active	-
Meta (Facebook) Pixel	`494132858900236`	Installed	-
Meta OpenBridge	Enabled	Active	-
Bing UET Tag	Deployed via GTM	Active	-
CallRail DNI	`446974785`	Active	-
CallRail API	Not connected to reporting	Partial	Medium
WPForms	AJAX forms active	Installed	-
Form Event Tracking	Configured in GTM	Active	-
Google Site Kit	Active (WordPress plugin)	Installed	-
Schema Markup	Organization, WebSite, BreadcrumbList	Present	-
Google Search Console	Verified via DNS (2 records)	Active	-

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads (Search)	`676-286-1660`	Active via richard@ MCC	Yes
Google Ads (LSA)	`923-965-6988`	Active via richard@ MCC	Yes
Facebook Ads	`act_1087450355871743`	Active via System User token	Not synced
Bing Ads	None on file	Missing	Manual only
CallRail	Company: `446974785`	DNI only	No API
Google Analytics (GA4)	`G-ZDFDK0CZTS`	Active	Not synced
Google Search Console	Verified via DNS	Verified	Not synced
Google Sheets (Scorecard)	`15JNgi3Z...2btM`	Active	Yes

Remaining Action Items

Short Term

1. Wire Facebook into scorecard sync — Account ID act_1087450355871743 is on file, just needs to be connected to automated pipeline.
2. Connect GA4 to reporting — GA4 is now active (G-ZDFDK0CZTS) but not yet synced to our automated scorecard.
3. Connect GSC to reporting — Verified via DNS but not yet in our automated reporting pipeline.

Medium Term

4. CallRail API integration — Connect API for automated call lead reporting.
5. Bing Ads API access — UET tag is now deployed; get account IDs for scorecard automation.