Red Fortress Property Management — Tracking Audit

Website: redfortresspropertymanagement.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: Property Management

Tracking Score

9 / 12

Active Elements

Missing / Needs Action

Location

Fort Myers, FL

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(239) 939-1233	Main business line	Website	Active

CallRail Dynamic Number Insertion (DNI)

No CallRail script found on website
No dynamic number insertion for call attribution

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-W5LMD9BM — installed and firing

Google Ads

Google Ads tag: AW-790419463 — firing via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-JH8MYQGE3L — active via GTM container
Traffic, behavior, and conversion data collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-W5LMD9BM container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration	Verified
`generate_lead`	Form confirmation / thank-you page	GA4 Lead Event	Verified
`form_submit`	Form submission	GA4 Form Submit Event	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-JH8MYQGE3L`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-W5LMD9BM`
GA4 config tag present in GTM	Confirmed	GA4 config with `G-JH8MYQGE3L`
Conversion events wired	2 custom events	`generate_lead`, `form_submit`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Bing / Microsoft Ads UET

No Bing UET tag found in GTM container
No Microsoft Ads conversion tracking configured

Meta (Facebook) Pixel

No Meta Pixel found on website or in GTM container
No Facebook conversion tracking configured

Facebook Ads account on file: act_1327089281321694 — pixel should be created and deployed via GTM.

CallRail

No CallRail script found on website
No dynamic number insertion for call attribution

Forms

form_submit event configured in GTM
Form submission tracking active via GTM container

Google Search Console — Verified via DNS

DNS TXT: google-site-verification=tr2_rqawL0PfLWLls7FJNJGsW3eqjdA5O6XD9zWdRbY
GSC not yet connected to automated reporting pipeline

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-W5LMD9BM`	Installed	-
Google Ads Tag	`AW-790419463`	Installed	-
Google Analytics (GA4)	`G-JH8MYQGE3L`	Active	-
GA4 Events	`page_view`, `generate_lead`, `form_submit`	Verified	-
Form Tracking	`form_submit` event in GTM	Active	-
Meta (Facebook) Pixel	Not found	Missing	High
Bing UET Tag	Not found	Missing	High
CallRail DNI	Not found	Missing	High
Google Search Console	Verified via DNS TXT	Verified	-

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads	`437-159-7193`	Active via richard@ MCC	Yes
Facebook Ads	`act_1327089281321694`	Active via System User token	Not synced
Bing Ads	None on file	Missing	No
CallRail	Not configured	Missing	No
Google Analytics (GA4)	`G-JH8MYQGE3L`	Active	Not synced
Google Search Console	Verified via DNS	Verified	Not synced
Google Sheets (Scorecard)	`1u1dXdHkL8Xy...lyTM`	Active	Yes

Action Items

High Priority

1. Install Meta (Facebook) Pixel — Facebook Ads account act_1327089281321694 is on file. Create a pixel and deploy via GTM for conversion tracking and audience building.
2. Deploy Bing UET Tag — No Microsoft Ads tracking found. Install UET tag via GTM to enable Bing Ads conversion tracking.
3. Set Up CallRail — No call tracking found on site. Install CallRail with Dynamic Number Insertion for call attribution across all channels.

Medium Priority

4. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
5. Connect GSC to automated reporting — Verified via DNS but not synced to reporting pipeline.