Raider Flooring — Tracking Audit

Business Numbers Found

Number	Type	Found On	Status
(806) 412-0746	Main business line	Website	Active

CallRail Dynamic Number Insertion (DNI)

No CallRail script found on website
No dynamic number insertion — all calls attributed to direct/organic only

Google Tag Manager (GTM)

No GTM container found on site
Site uses gtag.js directly instead of GTM

Without GTM, all tracking must be hardcoded into the site. This limits the ability to deploy and manage tags (Google Ads, Bing UET, Meta Pixel, etc.) without developer involvement.

Google Ads

Google Ads account 419-622-3011 on file
No AW- conversion tag found on the website
No conversion labels detected
No Enhanced Conversions configured
No phone call conversion tracking

The Google Ads account exists but the conversion tag is not deployed on the site. Any active campaigns cannot attribute conversions back to ad clicks.

Google Analytics (GA4)

GA4 Measurement ID: G-QYDRMDXK5H — active via gtag.js script tag
Traffic, behavior, and default event data collecting

GA4 Events — Default Enhanced Measurement Only

No GTM container is installed, so no custom events are configured. Only GA4 Enhanced Measurement (automatic) events are active. Last verified: April 10, 2026.

Event Name	Trigger	Source	Status
`page_view`	All pages (gtag.js init)	gtag.js — automatic	Active
`scroll`	90% scroll depth	Enhanced Measurement	Active
`click` (outbound)	Outbound link clicks	Enhanced Measurement	Active
`session_start`	New session begins	Enhanced Measurement	Active
`first_visit`	First-time visitor	Enhanced Measurement	Active
`user_engagement`	10+ seconds engaged	Enhanced Measurement	Active

No custom events (e.g., generate_lead, phone_click) are configured. These require GTM or manual gtag.js event calls to be added to the site.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-QYDRMDXK5H`
gtag.js script loading	200 OK — Serving	Fetched `googletagmanager.com/gtag/js?id=G-QYDRMDXK5H`
GA4 config present on site	Confirmed	gtag.js script tag with `G-QYDRMDXK5H`
Custom conversion events	None configured	No GTM and no custom gtag event calls found

GA4 property is live and accepting data. Only default Enhanced Measurement events are collecting. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Bing / Microsoft Ads UET

No Bing UET tag found on website
No Microsoft Ads conversion tracking configured

Meta (Facebook) Pixel

No Meta Pixel found on website
No Facebook conversion tracking configured

CallRail

No CallRail script found on website
No dynamic number insertion — no call source attribution

Forms

No form event tracking detected
No generate_lead or form submission events configured

Without form tracking, leads submitted through the website cannot be attributed to marketing channels or counted as conversions in Google Ads.

Google Search Console

google-site-verification meta tag present on site
GSC not yet connected to automated reporting pipeline

Element	ID / Detail	Status	Priority
Google Tag Manager	Not installed	Missing	High
Google Ads Tag	Account `419-622-3011` on file, no AW- tag on site	Missing	High
Google Ads Enhanced Conversions	Not configured	Missing	Medium
Google Analytics (GA4)	`G-QYDRMDXK5H` via gtag.js	Active	-
GA4 Custom Events	None — default Enhanced Measurement only	Partial	Medium
Bing UET Tag	Not found	Missing	Medium
Meta (Facebook) Pixel	Not found	Missing	High
CallRail DNI	Not found	Missing	High
Form Event Tracking	No form events detected	Missing	High
Google Search Console	Meta tag verification present	Verified	-
Phone Number	(806) 412-0746	Present	-

Platform	Account ID	API Access	Automated?
Google Ads	`419-622-3011`	Active via richard@ MCC	Partial (tag not on site)
Facebook Ads	`act_891024132406256`	Active via System User token	Not synced
Bing Ads	None on file	Missing	No
CallRail	Not configured	Missing	No
Google Analytics (GA4)	`G-QYDRMDXK5H`	Active	Not synced
Google Search Console	Meta tag verified	Verified	Not synced
Google Sheets (Scorecard)	`1Z5lhzYPtB0i...zDsE`	Active	Yes

High Priority

1. Install Google Tag Manager (GTM) — No GTM container found. The site relies on hardcoded gtag.js. Installing GTM is the foundation for deploying all other tags (Google Ads, Bing UET, Meta Pixel, CallRail) without ongoing developer involvement.
2. Deploy Google Ads conversion tag — Account 419-622-3011 is on file but no AW- tag is on the site. Without this, no ad conversions can be tracked.
3. Install Meta (Facebook) Pixel — No pixel found. If running or planning Facebook/Instagram Ads, this is required for conversion tracking and audience building.
4. Install CallRail — No call tracking on site. All phone calls are unattributed. CallRail DNI is needed for source-level call attribution.
5. Set up form event tracking — No form submission events detected. Leads submitted via the website are not being counted as conversions in any platform.

Medium Priority

6. Install Bing UET tag — No Microsoft Ads tracking found. If running or planning Bing Ads, the UET tag is required for conversion tracking.
7. Configure GA4 custom events — Only default Enhanced Measurement events are active. Add generate_lead, phone_click, and other custom events via GTM once installed.
8. Enable Google Ads Enhanced Conversions — Once the Google Ads tag is deployed, configure Enhanced Conversions for better attribution accuracy.

Reporting Automation

9. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
10. Connect GSC to automated reporting — Verification is in place but not connected to reporting pipeline.