Pearce Heating & Air Conditioning

Website: pearcehvac.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: HVAC

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(530) 505-1902	Primary business line	Website	Active
(530) 507-7415	Secondary line	Website	Active

CallRail Dynamic Number Insertion (DNI)

Detail	Value
CallRail Company ID	`733131432`
Swap Script	`calltrk.com/companies/733131432/.../swap.js`
Status	Active — Dynamic Number Swapping Enabled

CallRail is actively swapping the display number based on traffic source for call attribution across all channels.

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-P69BGFBD — installed and firing
GTM noscript iframe also present (full implementation)

Google Ads

Google Ads tag: AW-981963690 — firing via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-776MEFJY5W — active via GTM container
Secondary GA4 property: G-788SKP3YWM — also active (HTTP 204 confirmed)
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-P69BGFBD container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration	Verified
`generate_lead`	Form confirmation / thank-you page	GA4 Lead Event	Verified
`phone_click`	Click on `tel:` link	GA4 Phone Click Event	Verified
`form_submit`	Form submission	GA4 Form Submit Event	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits (primary)	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-776MEFJY5W`
Measurement Protocol accepting hits (secondary)	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-788SKP3YWM`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-P69BGFBD`
GA4 config tag present in GTM	Confirmed	GA4 config with `G-776MEFJY5W`
Conversion events wired	3 custom events	`generate_lead`, `phone_click`, `form_submit`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-P69BGFBD`	Installed	-
Google Ads Tag	`AW-981963690`	Installed	-
Google Analytics (GA4) — Primary	`G-776MEFJY5W`	Active	-
Google Analytics (GA4) — Secondary	`G-788SKP3YWM`	Active	-
Bing UET Tag	Present in GTM (`__baut`)	Active	-
Meta (Facebook) Pixel	Not found	Missing	High
CallRail DNI	`733131432`	Active	-
Form Event Tracking	`form_submit` in GTM	Active	-
Google Search Console	Not confirmed on page	Unconfirmed	Medium
Remarketing	Not found in GTM	Missing	Medium

Element

ID / Detail

Status

Priority

Google Tag Manager

GTM-P69BGFBD

Installed

Google Ads Tag

AW-981963690

Installed

Google Analytics (GA4) — Primary

G-776MEFJY5W

Active

Google Analytics (GA4) — Secondary

G-788SKP3YWM

Active

Bing UET Tag

Present in GTM (__baut)

Active

Meta (Facebook) Pixel

Not found

Missing

High

CallRail DNI

733131432

Active

Form Event Tracking

form_submit in GTM

Active

Google Search Console

Not confirmed on page

Unconfirmed

Medium

Remarketing

Not found in GTM

Missing

Medium

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads	`862-164-7108`	Active via richard@ MCC	Yes
Bing Ads	`181057322` (Customer `254677401`)	Active via OAuth token	Not synced
Facebook Ads	`act_4295942944057813`	Active via System User token	Not synced
CallRail	`733131432`	DNI only	No API
Google Analytics (GA4)	`G-776MEFJY5W`	Active	Not synced
Google Search Console	Not confirmed	Missing	No
Google Sheets (Scorecard)	`1KrvqKq0tEgXkrI1HLkGPFDJoB7W5vnSyWWKBmUhcJDE`	Active	Yes

Platform

Account ID

API Access

Automated?

Google Ads

862-164-7108

Active via richard@ MCC

Yes

Bing Ads

181057322 (Customer 254677401)

Active via OAuth token

Not synced

Facebook Ads

act_4295942944057813

Active via System User token

Not synced

CallRail

733131432

DNI only

No API

Google Analytics (GA4)

G-776MEFJY5W

Active

Not synced

Google Search Console

Not confirmed

Missing

Google Sheets (Scorecard)

1KrvqKq0tEgXkrI1HLkGPFDJoB7W5vnSyWWKBmUhcJDE

Active

Yes

Action Items

High Priority

1. Install Meta (Facebook) Pixel — No pixel found on site or in GTM. If running Facebook Ads, this is required for conversion tracking and audience building.

Medium Priority

2. Confirm Google Search Console verification — No verification meta tag found on page. Verify GSC is connected via DNS TXT record or other method.
3. Add Google Ads Remarketing tag — Conversion tracking is in place but no remarketing/audience tag found in GTM.

Reporting Automation

4. Connect GA4 to automated reporting — Properties are active but not synced to scorecard pipeline.
5. Connect CallRail API — DNI is active but no API integration for automated lead reporting.

Pearce Heating & Air Conditioning — Tracking Audit

Phone Numbers

Business Numbers Found

CallRail Dynamic Number Insertion (DNI)

Tracking Elements Found on Website

Google Tag Manager (GTM)

Google Ads

Google Analytics (GA4)

GA4 Events — Verified in GTM Container

GA4 Data Collection — Last 48 Hours

Bing / Microsoft Ads UET

Meta (Facebook) Pixel

CallRail

Forms

Google Search Console

Full Tracking Element Summary

API Access for Automated Reporting

Action Items

High Priority

Medium Priority

Reporting Automation