GS Home Services — Tracking Audit

Website: gshomeservices.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: HVAC

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(209) 232-8595	Primary line	Website	Active
(209) 946-5796	Secondary line	Website	Active

CallRail Dynamic Number Insertion (DNI)

CallRail not found on website — no dynamic number insertion active
No call attribution tracking across marketing channels

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-TPVF66N — installed and firing
GTM noscript iframe also present (full implementation)

Google Ads

Google Ads tag: AW-16956075660 — firing via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-D31S7EZ0RZ — active via GTM container
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-TPVF66N container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration	Verified
`generate_lead`	Form confirmation / thank-you page	GA4 Lead Event	Verified
`form_submit`	Form submission	GA4 Form Submit Event	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-D31S7EZ0RZ`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-TPVF66N`
GA4 config tag present in GTM	Confirmed	GA4 config with `G-D31S7EZ0RZ`
Conversion events wired	2 custom events	`generate_lead`, `form_submit`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Bing / Microsoft Ads UET

Bing UET tag present — __baut cookie found via GTM
UET tracking deployed and active

Meta (Facebook) Pixel

Meta Pixel ID: 644653278421891 — deployed via GTM
fbq('init') + PageView event firing on all pages
Lead event firing on conversions
Facebook Ads account: act_10101042913854317

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-TPVF66N`	Installed	-
Google Ads Tag	`AW-16956075660`	Installed	-
Google Analytics (GA4)	`G-D31S7EZ0RZ`	Active	-
Bing UET Tag	`__baut` via GTM	Active	-
Meta (Facebook) Pixel	`644653278421891`	Active	-
Facebook Ads Account	`act_10101042913854317`	Linked	-
CallRail DNI	Not found	Missing	High
Form Event Tracking	`form_submit` in GTM	Active	-
Google Search Console	Meta tag verified	Verified	-
Remarketing	Not found in GTM	Missing	Medium

Element

ID / Detail

Status

Priority

Google Tag Manager

GTM-TPVF66N

Installed

Google Ads Tag

AW-16956075660

Installed

Google Analytics (GA4)

G-D31S7EZ0RZ

Active

Bing UET Tag

__baut via GTM

Active

Meta (Facebook) Pixel

644653278421891

Active

Facebook Ads Account

act_10101042913854317

Linked

CallRail DNI

Not found

Missing

High

Form Event Tracking

form_submit in GTM

Active

Google Search Console

Meta tag verified

Verified

Remarketing

Not found in GTM

Missing

Medium

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads	`290-026-9537`	Active via richard@ MCC	Yes
Facebook Ads	`act_10101042913854317`	Active via System User token	Not synced
Bing Ads	None on file	Missing	Manual only
CallRail	Not configured	Missing	No
Google Analytics (GA4)	`G-D31S7EZ0RZ`	Active	Not synced
Google Search Console	Meta tag verified	Verified	Not synced
Google Sheets (Scorecard)	`1NPpvhGdNTwO...Mtc`	Active	Yes

Platform

Account ID

API Access

Automated?

Google Ads

290-026-9537

Active via richard@ MCC

Yes

Facebook Ads

act_10101042913854317

Active via System User token

Not synced

Bing Ads

None on file

Missing

Manual only

CallRail

Not configured

Missing

Google Analytics (GA4)

G-D31S7EZ0RZ

Active

Not synced

Google Search Console

Meta tag verified

Verified

Not synced

Google Sheets (Scorecard)

1NPpvhGdNTwO...Mtc

Active

Yes

Action Items

High Priority

1. Install CallRail Dynamic Number Insertion — No call tracking found on site. Without DNI, phone calls cannot be attributed to specific marketing channels (Google Ads, Bing, Meta, organic). This is critical for measuring true ROI.

Medium Priority

2. Add Google Ads Remarketing tag — Conversion tracking is in place but no remarketing/audience tag found in GTM. Adding this enables audience building for retargeting campaigns.

Reporting Automation

3. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
4. Connect GSC to automated reporting — Verified but not linked to reporting pipeline.

GS Home Services (Greener Solutions) — Tracking Audit

Phone Numbers

Business Numbers Found

CallRail Dynamic Number Insertion (DNI)

Tracking Elements Found on Website

Google Tag Manager (GTM)

Google Ads

Google Analytics (GA4)

GA4 Events — Verified in GTM Container

GA4 Data Collection — Last 48 Hours

Bing / Microsoft Ads UET

Meta (Facebook) Pixel

CallRail

Forms

Google Search Console

Full Tracking Element Summary

API Access for Automated Reporting

Action Items

High Priority

Medium Priority

Reporting Automation