Empower Home Services — Tracking Audit

Website: empoweryourhome.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: HVAC & Roofing

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(888) 705-0535	Main business line	Website, click-to-call	Active

CallRail Dynamic Number Insertion (DNI)

Detail	Value
CallRail Company ID	`166120768`
Status	Active — Dynamic Number Swapping Enabled

CallRail is actively swapping the display number based on traffic source for call attribution across all channels.

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-MJVTMRGD — installed and firing
GTM noscript iframe also present (full implementation)

Google Ads

Google Ads tag: AW-17510534711 — firing via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-7258S7GMKZ — active via GTM container
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-MJVTMRGD container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration	Verified
`generate_lead`	Form confirmation / thank-you page	GA4 Lead Event	Verified
`phone_click`	Click on `tel:` link	GA4 Phone Click Event	Verified
`form_submit`	Form submission	GA4 Form Submit Event	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-7258S7GMKZ`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-MJVTMRGD`
GA4 config tag present in GTM	Confirmed	GA4 config with `G-7258S7GMKZ`
Conversion events wired	3 custom events	`generate_lead`, `phone_click`, `form_submit`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-MJVTMRGD`	Installed	-
Google Ads Tag	`AW-17510534711`	Installed	-
Google Analytics (GA4)	`G-7258S7GMKZ`	Active	-
GA4 Events	`page_view`, `generate_lead`, `phone_click`, `form_submit`	Verified	-
CallRail DNI	`166120768`	Active	-
Form Event Tracking	`form_submit` via GTM	Active	-
Meta (Facebook) Pixel	Not found	Missing	High
Bing UET Tag	Not found	Missing	High
Google Search Console	Verification not confirmed	Unverified	Medium

Element

ID / Detail

Status

Priority

Google Tag Manager

GTM-MJVTMRGD

Installed

Google Ads Tag

AW-17510534711

Installed

Google Analytics (GA4)

G-7258S7GMKZ

Active

GA4 Events

page_view, generate_lead, phone_click, form_submit

Verified

CallRail DNI

166120768

Active

Form Event Tracking

form_submit via GTM

Active

Meta (Facebook) Pixel

Not found

Missing

High

Bing UET Tag

Not found

Missing

High

Google Search Console

Verification not confirmed

Unverified

Medium

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads (Primary)	`479-200-7948`	Active via richard@ MCC	Yes
Google LSA (Fresno HVAC)	`677-220-5748`	Active via richard@ MCC	Yes
Google LSA (Phoenix HVAC)	`724-730-0970`	Active via richard@ MCC	Yes
Google LSA (Fresno Roofing)	`735-778-8931`	Active via richard@ MCC	Yes
Google LSA (Phoenix Roofing)	`730-622-0794`	Active via richard@ MCC	Yes
Facebook Ads	`act_10100731667160041`	Active via System User token	Not synced
Bing Ads	None on file	Missing	Manual only
CallRail	`166120768`	DNI only	No API
Google Analytics (GA4)	`G-7258S7GMKZ`	Active	Not synced
Google Search Console	Not confirmed	Missing	No
Google Sheets (Scorecard)	`1sIIXerwVZCpkGMBlkPAkKkiZ-dT6ivKS4F5fC-V38o8`	Active	Yes

Platform

Account ID

API Access

Automated?

Google Ads (Primary)

479-200-7948

Active via richard@ MCC

Yes

Google LSA (Fresno HVAC)

677-220-5748

Active via richard@ MCC

Yes

Google LSA (Phoenix HVAC)

724-730-0970

Active via richard@ MCC

Yes

Google LSA (Fresno Roofing)

735-778-8931

Active via richard@ MCC

Yes

Google LSA (Phoenix Roofing)

730-622-0794

Active via richard@ MCC

Yes

Facebook Ads

act_10100731667160041

Active via System User token

Not synced

Bing Ads

None on file

Missing

Manual only

CallRail

166120768

DNI only

No API

Google Analytics (GA4)

G-7258S7GMKZ

Active

Not synced

Google Search Console

Not confirmed

Missing

Google Sheets (Scorecard)

1sIIXerwVZCpkGMBlkPAkKkiZ-dT6ivKS4F5fC-V38o8

Active

Yes

Action Items

High Priority

1. Install Meta (Facebook) Pixel — No pixel found on site or in GTM. If running Facebook Ads, this is required for conversion tracking and audience building.
2. Install Bing UET Tag — No Bing UET tag found in GTM. Required for Microsoft Ads conversion tracking and remarketing.

Medium Priority

3. Verify Google Search Console — No google-site-verification meta tag found. Add verification via DNS TXT record or HTML meta tag to confirm GSC access.

Reporting Automation

4. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
5. Connect CallRail API — DNI is active but no API integration for automated lead reporting.

Empower Home Services — Tracking Audit

Phone Numbers

Business Numbers Found

CallRail Dynamic Number Insertion (DNI)

Tracking Elements Found on Website

Google Tag Manager (GTM)

Google Ads

Google Analytics (GA4)

GA4 Events — Verified in GTM Container

GA4 Data Collection — Last 48 Hours

Bing / Microsoft Ads UET

Meta (Facebook) Pixel

CallRail

Forms

Google Search Console

Full Tracking Element Summary

API Access for Automated Reporting

Action Items

High Priority

Medium Priority

Reporting Automation