Echelon Electric — Tracking Audit

Website: echelonelectricnj.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: Electrical Contractor

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(732) 575-9245	Main business line	Website, click-to-call	Active

CallRail Dynamic Number Insertion (DNI)

No CallRail script found on website
No dynamic number insertion configured — call attribution not available

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-MQNZV67J — installed and firing
GTM noscript iframe also present (full implementation)

Google Ads

Google Ads tag: AW-435028230 — firing via GTM

Google Analytics (GA4)

GA4 Measurement ID: G-1DTY0WY72N — active via GTM container
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-MQNZV67J container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration	Verified
`generate_lead`	Form confirmation / thank-you page	GA4 Lead Event	Verified
`phone_click`	Click on `tel:` link	GA4 Phone Click Event	Verified
`form_submit`	Form submission	GA4 Form Submit Event	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-1DTY0WY72N`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-MQNZV67J`
GA4 config tag present in GTM	Confirmed	GA4 config with `G-1DTY0WY72N`
Conversion events wired	3 custom events	`generate_lead`, `phone_click`, `form_submit`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-MQNZV67J`	Installed	-
Google Analytics (GA4)	`G-1DTY0WY72N`	Active	-
GA4 Events	`page_view`, `generate_lead`, `phone_click`, `form_submit`	Verified	-
Google Ads Tag	`AW-435028230`	Installed	-
Bing UET Tag	Present (`__baut`)	Active	-
Meta (Facebook) Pixel	Not found	Missing	High
CallRail DNI	Not found	Missing	High
Form Tracking	`form_submit` event in GTM	Active	-
Google Search Console	Verified (meta tag)	Verified	-
Remarketing	Not found in GTM	Missing	Medium

Element

ID / Detail

Status

Priority

Google Tag Manager

GTM-MQNZV67J

Installed

Google Analytics (GA4)

G-1DTY0WY72N

Active

GA4 Events

page_view, generate_lead, phone_click, form_submit

Verified

Google Ads Tag

AW-435028230

Installed

Bing UET Tag

Present (__baut)

Active

Meta (Facebook) Pixel

Not found

Missing

High

CallRail DNI

Not found

Missing

High

Form Tracking

form_submit event in GTM

Active

Google Search Console

Verified (meta tag)

Verified

Remarketing

Not found in GTM

Missing

Medium

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Google Ads	`114-239-4388`	Active via richard@ MCC	Yes
Bing Ads	`181057321` (Customer `254587650`)	Active via OAuth token	Not synced
Facebook Ads	None on file	Missing	No
CallRail	Not configured	Missing	No
Google Analytics (GA4)	`G-1DTY0WY72N`	Active	Not synced
Google Search Console	Meta tag verified	Verified	Not synced
Google Sheets (Scorecard)	`1FjfJKrPvFPyKVyQIKpucIhi9tg9ou4-fp6gOAVeWmGg`	Active	Yes

Platform

Account ID

API Access

Automated?

Google Ads

114-239-4388

Active via richard@ MCC

Yes

Bing Ads

181057321 (Customer 254587650)

Active via OAuth token

Not synced

Facebook Ads

None on file

Missing

CallRail

Not configured

Missing

Google Analytics (GA4)

G-1DTY0WY72N

Active

Not synced

Google Search Console

Meta tag verified

Verified

Not synced

Google Sheets (Scorecard)

1FjfJKrPvFPyKVyQIKpucIhi9tg9ou4-fp6gOAVeWmGg

Active

Yes

Action Items

High Priority

1. Install Meta (Facebook) Pixel — No pixel found on site or in GTM. If running Facebook Ads, this is required for conversion tracking and audience building.
2. Set up CallRail Dynamic Number Insertion — No call tracking found. Without DNI, phone calls cannot be attributed to specific ad channels or campaigns.

Medium Priority

3. Add Google Ads Remarketing tag — Conversion tracking is in place but no remarketing/audience tag found in GTM.

Reporting Automation

4. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
5. Connect GSC to automated reporting — Verified but not linked to reporting pipeline.

Echelon Electric — Tracking Audit

Phone Numbers

Business Numbers Found

CallRail Dynamic Number Insertion (DNI)

Tracking Elements Found on Website

Google Tag Manager (GTM)

Google Ads

Google Analytics (GA4)

GA4 Events — Verified in GTM Container

GA4 Data Collection — Last 48 Hours

Bing / Microsoft Ads UET

Meta (Facebook) Pixel

CallRail

Forms

Google Search Console

Full Tracking Element Summary

API Access for Automated Reporting

Action Items

High Priority

Medium Priority

Reporting Automation