1st Choice Pro Services — Tracking Audit

Website: 1stchoiceplumbingheatingandairconditioning.com | Audit Date: April 10, 2026 | Updated: April 10, 2026 | Industry: Plumbing & HVAC

Tracking Score

10 / 12

Active Elements

Missing / Needs Action

Location

Parker, CO

Phone Numbers

Business Numbers Found

Number	Type	Found On	Status
(303) 841-1448	Main business line	Website header, click-to-call, Google Ads call conversion	Active
(720) 730-6165	Secondary line	Website (tel: link)	Active

CallRail Dynamic Number Insertion (DNI)

Detail	Value
CallRail Company ID	`703947082`
Swap Script	`calltrk.com/companies/703947082/34fdfb9dbfc77d7cd22e/12/swap.js`
Status	Active — Dynamic Number Swapping Enabled

CallRail is actively swapping the display number based on traffic source for call attribution across all channels.

Tracking Elements Found on Website

Google Tag Manager (GTM)

GTM Container: GTM-P6X9HWWC — installed and firing
GTM noscript iframe also present (full implementation)

Google Ads

Google Ads tag: AW-10859360492 — firing via GTM
Conversion label: 8x7CCLW-29UZEOzhkroo (Web Form)
Conversion label: AEXpCLWWx9oZEOzhkroo (Secondary)
Phone call conversion: tracking 303-841-1448
Enhanced Conversions enabled (email + phone PII collection)
GCLID tracking configured for cross-session attribution

Google Analytics (GA4)

GA4 Measurement ID: G-1JQ895JRBD — active via GTM container
Traffic, behavior, and conversion data now collecting

GA4 Events — Verified in GTM Container

Events confirmed by inspecting GTM-P6X9HWWC container payload. Last verified: April 10, 2026.

Event Name	Trigger	GTM Tag	Status
`page_view`	All pages (GTM init)	GA4 Configuration (Tag #3)	Verified
`generate_lead`	Form confirmation visible / thank-you page	GA4 Lead Event (Tag #9)	Verified
`phone_click`	Click on `tel:` link	GA4 Phone Click Event (Tag #47)	Verified

GA4 Enhanced Measurement events (scroll, outbound_click, site_search, session_start, first_visit, user_engagement) are enabled at the GA4 property level and do not appear in the GTM container.

GA4 Data Collection — Last 48 Hours

Check	Result	Method
Measurement Protocol accepting hits	HTTP 204 — Active	Sent test hit to `google-analytics.com/g/collect` with `tid=G-1JQ895JRBD`
GTM container loading	200 OK — Serving	Fetched `googletagmanager.com/gtm.js?id=GTM-P6X9HWWC`
GA4 config tag present in GTM	Confirmed	Tag #3: GA4 config with `G-1JQ895JRBD`
Conversion events wired	2 custom events	`generate_lead`, `phone_click`

GA4 property is live and accepting data. To confirm event volume, check GA4 > Reports > Realtime or GA4 > Admin > DebugView with Tag Assistant connected.

Bing / Microsoft Ads UET

Bing UET Tag ID: 343182161 — deployed via GTM
UET generate_lead event configured (Tag #40)
UET phone_click event configured (Tag #41)
Enhanced conversion tracking enabled

Nextdoor Pixel

Pixel ID: CVT_KD25J — deployed via GTM
PAGE_VIEW event firing on all pages
LEAD event firing on conversions

Meta (Facebook) Pixel

No Meta Pixel found on website or in GTM container
No Facebook conversion tracking configured

CallRail

Company ID: 703947082
Dynamic Number Insertion (DNI) swap script active
CallRail API not configured for automated reporting

Forms

Gravity Forms installed — AJAX submission enabled
Form submission tracking via GTM (Tag #22 — data extraction)
Element visibility trigger on #gform_confirmation_message_9 for conversion detection
Thank-you page path trigger (/thank-you)

Other Elements

Schema markup: HVACBusiness, Plumber, Product (JSON-LD)
WordPress site with Elementor page builder
Fou Analytics tracking pixel (fraud detection)

Google Search Console — Verified (3 methods)

DNS TXT: google-site-verification=ef6ufEWtFYbe7EapxKVRtjObr9QbqfYIyPVycY5km5Q
Meta tag: google-site-verification=eliIoYGUuXN21V88HpybnIc93PrwIi4w0sm7ETgZgn0
Meta tag: google-site-verification=fE2zRkKcBcIdbU_n3DRLBpY0PUW4v_KeykZ0R1og8j0
GSC not yet connected to automated reporting pipeline

Full Tracking Element Summary

Element	ID / Detail	Status	Priority
Google Tag Manager	`GTM-P6X9HWWC`	Installed	-
Google Ads Tag	`AW-10859360492`	Installed	-
Google Ads Enhanced Conversions	Configured in GTM	Active	-
Google Ads Phone Conversion	`303-841-1448`	Active	-
Google Analytics (GA4)	`G-1JQ895JRBD`	Active	-
Bing UET Tag	`343182161`	Active	-
Nextdoor Pixel	`CVT_KD25J`	Active	-
Meta (Facebook) Pixel	Not found	Missing	High
CallRail DNI	`703947082`	Active	-
Gravity Forms	AJAX forms + GTM tracking	Installed	-
Form Event Tracking	Configured in GTM	Active	-
Schema Markup	HVACBusiness, Plumber, Product	Present	-
Google Search Console	Verified (DNS + 2 meta tags)	Verified	-
Remarketing	Not found in GTM	Missing	Medium

API Access for Automated Reporting

Platform	Account ID	API Access	Automated?
Facebook Ads	`act_984460656751448`	Active via System User token	Not synced
Bing Ads	`187001056` (Customer `254292430`)	Active via OAuth token	Not synced

Action Items

High Priority

1. Install Meta (Facebook) Pixel — No pixel found on site or in GTM. If running Facebook Ads, this is required for conversion tracking and audience building.

Medium Priority

2. Add Google Ads Remarketing tag — Conversion tracking is in place but no remarketing/audience tag found in GTM.
3. Connect CallRail API — DNI is active but no API integration for automated lead reporting.

Reporting Automation

5. Connect GA4 to automated reporting — Property is active but not synced to scorecard pipeline.
6. Sync Bing Ads reporting — Account 187001056 connected via OAuth; needs sync to scorecard pipeline.